ONLINE SHOWCASE OF CREATIVE PRODUCTS
UGRA

Jute products are becoming increasingly popular among both craftsmen and souvenirs lovers. This material is made of natural fibers and does not cause allergies. And you can also paint it.

Galina crochets and makes accessories and home decor items from natural jute fiber, cotton and polyester cords. Handbags, seashells, panels, napkins are among the accessories available for purchase. Jute decor items attract attention with their practicality, uniqueness and durability.

Kholod is an online magazine that centers on urban culture and everything related to it. It is an independent media outlet from Surgut, a guide to street art and extreme subcultures: freestyle scooter and BMX riders, skateboarders, graffiti and tattoo artists, local musicians from Yugra.

At this point, different youth subcultures of the region are not united by any common agenda or a particular venue. The Kholod team connects them by making media content featuring well-known people within different communities.

Kokhta is a local brand that unites artists, designers and craftsmen who manufacture clothes, jewelry, interior design items, accessories and souvenirs based on the traditional paintings by the native peoples of the Yugra region. The brand was founded in 2022. It offers a selection of hand-painted trays, art books, coloring books, notepads, diaries, souvenirs, candles, tote bags, as well as clothing items. In the manufacturing process, they routinely use various techniques, including graphic design, vector graphics, hand painting, embroidery, printing.

Kokhta emphasizes unique traditional arts of the peoples of Yugra through clothing and jewelry, gifts and souvenirs, modern and fashionable design solutions for interior. Kokhta - when modern design meets history, traditions, folk art. The founders of the brand held the youth laboratory of folk art and design as part of the Eastern Economic Forum 2022 in Vladivostok.

LE REDISKA is an organic food manufacturer. Progressive methods of plant growing like hydroponics are used in the production. The greens are delivered to local shops and restaurants within the day of the harvest. That means you can always have fresh greens in your diet. In addition to salad mixes, the brand also makes salad dressings, as well as DIY microgreens kits.

LE REDISKA holds free workshops and lectures for all comers, organize catering for charitable events. They are now working towards the launch of basil pesto sauce, made in a controlled environment without the use of preservatives. The brand provides an opportunity to eat fresh greens even when it's freezing cold outside.

MAK ROOM is a manufacturer of Boho and contemporary macrame products. It was founded in 2020. Only natural and eco-friendly materials are used in the production: 100% cotton or recycled driftwood. This skill was passed down from her father to Galina Makogon, who now brings modern macrame products to life. For Galina, macrame making is a form of meditation that soothes and heals.

Her first piece was a cozy, decorative wall panel. Many of her products found a new home in different parts of the world: Russia, Poland, the United States. The brand presents a wide range of trendy macrame dresses, decorative panels, postcards, herbariums in glass, bags and clutches. Galina routinely participates in various fairs and events and runs live workshops for kids and adults, where everyone can create their own masterpiece.

Mansi-Era is a knife manufacturing company. The manufacture is known for its ethnic Khanty and Mansi craftsmen, who make knifes the way their ancestors have been making them for centuries, thus keeping the ethnic knife-making traditions of the peoples of the North alive. Symbols engraved on the edges of the knifes are inspired by the traditional ethnic patterns of the peoples of the Yugra region.

The knives are functional, have a comfortable grip and just look good. They come with a numbered certificate of authenticity, a tag with an individual product number, and a branded gift box made of solid oak.

Various forms of folk art of the Yugra region lie at the basis of Moroshka Design: unique embroidery and ornament knitting patterns, pectoral jewelry made of Khanty and Mansi beads, Ural-Siberian wall paintings by the native peoples of the region. The brand offers a selection of art books, coloring books, notepads, diaries, souvenirs.

This product line was designed and launched as a result of a combination of traditional embroidery, knitting and painting patterns with modern graphic design. The brand was founded in 2017 by two designers, Arthur Yunusov and Djamil Ayzatullin. Moroshka Design represented the folk art and regional designing of Yugra at the Tavrida.Art, a large-scale youth festival.

The festival was born in 2021. Various creative associations and artists from different parts of Yugra and Russia take part in a festival. The mission of the project is to provide the creative environment to the street artists, support them, build a community and show that they are not hooligans, but conscious creators who have something to say. You can see the aftermath of the festival on the walls of the city in the form of colorful murals.

The townspeople are free to suggest which walls can become canvases for the duration of the festival. The project helps transform gray neighborhoods and faceless streets into real museums of monumental art. The goal is to hold the festival annually, so that it could evolve into a large art project that would bring together not only street artists, but also musicians, dancers, singers, actors and artists of all genres.