The project delves into the architectural language of the city and its engineering masterpieces. Established in 2014, it initially began as a small-scale project by engineer Ayrat Bagautdinov. Today, the project thrives not only in Moscow but also in St. Petersburg, Tbilisi, and Yerevan. Its mission is to instill urban culture and foster an understanding that a city is a place worth preserving and caring for.
In 2015, it won the All-Russian Competition of Innovations in Education, organized by the Higher School of Economics and the Agency for Strategic Initiatives. The team employs various formats of work, including tours, lectures, architectural excursions, quizzes, children's workshops, and private tours. Beyond that, Ayrat founded a tour guide school, offering valuable insights on becoming skilled city tour guides.
NEPTN is a brand renowned for its premium-quality accessories catering to both men and women. All their pieces are individually handmade in a compact Moscow workshop, using meticulously selected materials. Their leather is sourced from Italy and Russia, while their leather cords are crafted in the southern regions of Germany. To ensure durability, they use robust magnets and incorporate nickel-free stainless steel components for fastenings. The brand's signature sailing rope is custom-made for them in the Netherlands.
With a diverse catalog of over a thousand variations, their assortment comprises bracelets, necklaces, pendants, chokers, and keychains. This extensive selection enables every customer to discover a unique style and a perfect fit.
An exclusive collaboration between the animation studio Soyuzmultfilm and the watch brand NIKA, dedicated to the beloved animated series "Umka." The collection showcases exquisite jewelry watches and accessories adorned with elements like the Northern Lights, diamond constellations, and the charming silhouette of Umka, the starry bear cub. The watch models are elegantly encased in silver, powered by a Swiss quartz mechanism, and protected by mineral glass with sapphire coating.
The collection also includes a beautiful silver necklace featuring a "floating" Umka pendant, a polished silver bookmark-clip, a delicate handmade bracelet, an artistic acrylic perfume atomizer with the mesmerizing Northern Lights effect, a "Constellation" jewelry pen with a gold nib, and a Christmas tree ornament in the form of Umka. The pendant and bracelet are adjustable, making them suitable for both mothers and daughters.
NIKIFILINI is an international apparel brand with its creative headquarters and production based in Moscow. It was founded in 2013 by Nikita and Philipp, two Stavropol natives. Their take on street style resonates in clothing, fashion, and art, anchored by comfort, aesthetics, top-tier materials, time-tested cuts, and sharp-witted prints.
Their lineup encompasses hoodies, T-shirts, sweatshirts, long sleeves, pants, shirts, and a variety of other items. NIKIFILINI actively collaborates with young artists and creative minds, building a community around the brand. The company adopts a waste-minimizing strategy, upcycling materials unsuited for sale to craft unique custom collections.
Naina Velichko is an artist, designer, and educator. She holds a medal and diploma from the Union of Designers of Russia and participates in international festivals and exhibitions. For many years, she has been collecting and studying folk paintings. She also came up with a technique for decorating wood using deep burning technique. She runs her own "School of Painting and Decor."
The artist paints such antique items as chests, spinning wheels, combs, boxes, bowls, and other wooden products. Her paintings decorate the walls of art salons, private houses, furniture, and interior decor items. Naina has the qualification of a master of Khokhloma painting and has been trained by American and Dutch designers. She breaks stereotypes about painting and shows how it can be modern and relevant in our time.
"Naivno? Ochen" is a Russian project in social entrepreneurship, founded in 2010 by actress Nelli Uvarova. It aims to socialize and employ young people with severe psychoneurotic personality disorders, helping them find their place in life. In 2021, it expanded with the opening of a gallery of special art and the addition of a new theater. Its purpose is to create a space where people with developmental peculiarities can find their rightful place in life.
"Naivno? Ochen"produces and sells unique products with drawings created by individuals with developmental peculiarities, including clothing, accessories, pillows, and ceramic dishes. It operates various workshops for ceramics, textiles, printing, and carpentry. Their products are available at the flagship store at the Design Center ARTPLAY and can also be purchased through online retailers such as Wildberries.
Natty's offers natural food products, with a focus on premium peanut butter made from select high-grade nuts. They also produce peanut butter bars and chocolate-coated dragees. The peanut butters by Natty's are free from sugar, gluten, preservatives, GMO, and added oils. With a diverse spectrum of over 23 flavors, the selection encompasses peanut butters, pure peanut butters without additives, and various blends.
The brand uses only Belgian milk chocolate and natural honey sourced from Russian apiaries as a natural sweetener for their nut butters. For their bars and dragees, they utilize date and coconut powders. All Natty's products are made using a special technology to preserve the full nutritional value of nuts.
Contrary to its name, NechegoNadet is not centered around clothing; rather, it excels in creating exquisite designer accessories and jewelry. Each accessory is meticulously crafted with attention to detail and love, aiming to accentuate women's distinctiveness and individuality. The essence of these accessories lies in materials such as acrylic glass, plastic, and jewelry resin. The brand's selection comprises rings, earrings, necklaces, bracelets, brooches, and even book-shaped bags, resembling clutches with all the facets of a book, including a solid cover, spine, pages, and even the title of the work and the author's name, accompanied by an illustration.
This is a brand shaped by a collective effort rather than an individual, with a team that designs the entire concept of each item, from the initial idea and the sketch on paper to the final result. Some pieces come to life rapidly, while others, more complex in nature, might take up to six months or, in certain cases, even a whole year.