KRUZHOK is an authentic streetwear brand with a dedicated community of followers. Created by photographer Stas Falkov, the brand creatively blends modern industrial and post-Soviet aesthetics, reimagining the essence of Soviet design codes, all in limited-edition collections. Drawing inspiration from cultural, historical, and social phenomena, KRUZHOK offers an extensive range of unisex clothing, including t-shirts, hoodies, sweatshirts, and diverse accessories.
The brand's pieces boast comfortable fits, loose silhouettes, and monochromatic hues. They are crafted from durable and practical fabrics. KRUZHOK actively promotes upcycling, incorporating innovative materials obtained through the recycling of old or used raw materials. It is not merely a clothing brand but a complete art community with its own studio and pop-up campus.
Based on the M. Gorky Moscow Film Studio, "Kinocampus" stands as a creative hub dedicated to nurturing the talents of children and teenagers in the fields of cinema and media. It provides long-term courses, workshops, lectures, film studio tours, and thematic gatherings. Their diverse educational initiatives cater to children aged 6 to 17 and are crafted in collaboration with accomplished educators and industry professionals.
This innovative space, backed by the Moscow Government, is outfitted with high-end equipment. Within its walls, you'll find a studio featuring a cyclorama and green screen backdrop, a sound recording studio, training and editing rooms, a screening auditorium, a dressing area, and a café. Additionally, young participants have access to a virtual cinema and media production technology studio.
Established in 2016, this ensemble is comprised of professional musicians, laureates of international competitions, and graduates of the Gnessin School of Music. Under the leadership of Ilya Sharov, the ensemble's core repertoire revolves around songs and dance tunes collected from villages and rural areas across Russia. Breaking away from classical norms, they perform in unconventional spaces like theatrical stages, exhibitions, and participate in performances and fashion shows of contemporary designers.
Embracing innovation, the ensemble actively experiments with contemporary music, engaging in jam sessions and collaborations with composers and musicians from various genres. They seek new ways to interact with folklore, promoting Russian folk culture through modern and relevant forms and technologies. The ultimate aim is to foster a genuine connection between the audience and the rich cultural traditions of their country.
Founded in 2011 by Maxim Veselov and Lyubov Tareeva, KruKruStudio offers handcrafted felt and leather bags and accessories, combining natural materials and artistic creativity to craft unique pieces. In the crafting process, the brand employs dense natural Spanish factory-finished felt (100% wool), genuine and eco-leather, European-quality natural cotton, waterproof thermal transfer films for designs and inscriptions, and high quality metal hardware.
Their designs center on unforgettable and distinctive shapes, using vibrant geometric forms from unexpected perspectives, with bags taking on forms inspired by animals, birds, books, vegetables, fruits, and even industrial objects.
LABELSMART is a YouTube channel that presentsa diverse range of educational and entertaining conversational formats featuring comedians and additional guests. With eight projects, viewers can explore different topics and engage with interesting content. "SEGOZAVTRA" brings scientists and comedians together to explore the future. "Utomi" ("Wear (me) Out") features endless interviews on timeless topics. "Istorii Na Noch" ("Bedtime Stories") features the trio of comedians - Chebatkov, Chabdarov, and Gaysanov - discussing significant historical events. "Fakty" ("Facts") delves into intriguing facts with engaging guests.
In "Mne Smeshno" ("It's Funny to Me"), comedians Voronin and Babyak discover how guests' sense of humor was formed. "Nadkast" follows four friends openly discussing their interests. "Neironiuz" delivers brain-related news with insights from Professor Vyacheslav Dubynin. "Kulturniy Kod" ("Cultural Code") cultivates a lively environment for individuals to exchange tales about their cultures. Launched in 2019, the channel hit the mark of 900,000 subscribers.
Founded in 2020, LEGENDA has swiftly evolved from a small home workshop to its own production facility, driven by dedicated effort and creative inspiration. They manufacture bags, backpacks, wallets, covers, notebooks, and various accessories, all crafted from top-quality Napa leather.
The brand focuses on minimalism, quality, individuality, and limited-batch production, opting for quality over a high turnover of collections. Their accessories seamlessly complement both everyday routines and special occasions, whether it's at the office, during business meetings, or leisure moments with loved ones.
LEPOTA is an anthology film by Bang Bang Education design school, delving into the captivating history of Russian design. This documentary, consisting of 39 chapters, is a collaboration of Russian designers and design studios. The idea was conceived by Natasha Klimchuk and Olya Morozova. The film's creative direction is skillfully guided by Dima Rodionov, while Alyona Sokolnikova serves as the film history consultant.
The thoughts of contemporary designers and illustrators are presented in the form of short video fragments. Each participant is asked to choose a period of Russian history and create a two-minute video about it. From the evolution of Cyrillic typography and the influence of icon painting to constructivism and even the cultural impact of the first Russian wave of MTV in the late '90s, the film showcases the rich visual language of Russian icons and motifs of traditional costumes in modern fashion.
Established by Oleg Barmin and Mikhail Tretyakov, the apiary stands as the largest in Russia with 5000 hives. Situated in Adygea, it produces exquisite mountain honey. The company's primary focus revolves around honey production, including creamed honey and honey samplers. Impressively, their assortment now spans over 500 items, including cosmetics, candles, gift sets, jam, and souvenir products.
To cater to customers, the brand operates its own website, lipko-and collaborates with online retailers such as Ozon, Beru, Wildberries, and Avito. For those in Moscow, there's an offline store located at the design factory FLACON.