Refined design, high quality fabrics, an excellent fit and designer's prints are the main elements of the BUSINESS LINE, with both office wear and casual wear presented in the collection. BUSINESS LINE currently opened 25 brand stores in Russia and has 189 representatives across all regions. The team has a full-time design studio, high-tech equipment and in-house technologies used in production.
BUSINESS LINE operates in the following 4 areas: - Smart Dress — formal business attire; - Business Travel — business attire designed for business trips and travels; - Urban — business casual outfits; - Event — clothing for celebrations and significant events in the life of a business woman. Patterns of the company’s own design are used in the production, taking into account common body shapes of Russian women. In their collections, the brand shows how modern business women can show their individuality and emphasize their unique style, while maintaining a proper dress code.
BY KAORI is inspired by the warm and sunny Italy, offering a range of products including aroma diffusers, scented candles, perfumes, skincare items, car fragrances, items for travel, interior textiles, and gift sets. Serving as a contemporary alternative to traditional air fresheners, it's an ideal choice for instant and long-lasting room fragrancing.
Additionally, the brand provides professional equipment and scent selection for businesses interested in aroma marketing. Using pure fragrances without alcohol or volatile substances, their machines break down liquids into nano-particles that linger in the air for up to 24 hours, without settling on clothes or interior items.
Pears and walnuts: not only you can eat them, but they can be played, too. These and other tree types are used for the production of Balalaiker - a world renowned brand of folklore musical instruments. The Balalaiker instruments have been manufactured in the city of Ulyanovsk since 2013. Balalaikas, wheeled liras, guslis, hurdy-gurdy, svirels, musical accessories, branded modern electro-acoustic and electric balalaikas - Balalaiker offers an assortment of more than 40 various products.
Lumber from across the country is used in the manufacture of instruments. Birch, maple and spruce are mostly used. Some models are made of pear and walnut trees. And as for expensive instruments, rosewood and ebony are imported. Veneer of valuable breeds is used for finishing. Sleek historical decor, recognizable proportions and "dry" sound are the main components of the Balaliker musical instruments. In 2021, Balalaiker started exporting their products to the European market.
Barbara Grey is a band, founded in 2020, with the release of the first song "Ustala" ("Tired"). Varvara Usova is the band leader and songwriter. It all started with her playing the guitar and singing along. There are now 4 band members. The band plays in the genre of acoustic pop. In a very brief time of its existence, Barbara Grey managed to play live at various high-level events, including Long Night of Museums event, "My Fest" annual festival, a concert at the international art residence of creative industries. The band participated in the project called "Music on the streets of the city of U", played live on the main stage of the city during the celebration of Youth Day.
Their songs were repeatedly featured in various streaming services' playlists: "Alternative" on Yandex Music, "Second Shift", "Indie in Russian" on Apple Music. The song "Novyie Imena" ("New Names") was streamed more than 43,000 times on VK streaming service, according to Zvonko Group, the russian digital distributor. In 2022, the song "Muzyka ne dlya tantsev" ("Music Not for Dancing") was broadcasted by Priozersk FM (107.2). More than 1000 videos were shot on TikTok, using the song.
Lena Tatarintzeva is a graphic and interior designer from Dzerzhinsk, a town in the Nizhny Novgorod region. She makes unique art objects made of bast, an indigenous Russian material. She developed her own technique of layer-by-layer application, in which a traditional material acquires new meanings and reveals its texture.
Elena creates luminaries — pendant lamps, decorative panels, art objects. Products are light, environmentally friendly with a pleasant lime aroma, in the spirit of going back in time, but remain a decoration of the present. Elena prefers a naturalistic style in interior design, lots of stone and wood textures. It is always a game of forms and textures.
be easy kid is a brand that creates adaptive clothing for children with developmental differences. The clothing is designed without zippers, buttons, or fasteners to simplify the dressing process. This allows children to dress themselves independently and reduces their reliance on adult help. The clothing is also compatible with various body devices, such as prosthetics, orthopedic braces, orthoses, and gastrostomy tubes.
The brand's website offers a convenient platform for parents to find suitable clothing and provides a blog with valuable information, including upcoming events and travel tips for parents of children with special needs. In 2021, "be easy kid" launched the "Fashion Picnic" festival, bringing together over 30 brands of adaptive clothing and rehabilitation aids manufacturers. This event provided a one-stop-shop for more than 1000 families to find everything they need.
Belyana is the title of the anthology, which includes rare literary and photographic materials about the life and work of loggers, burlaks and rafters in Nizhny Novgorod at the turn of XIX and XX centuries. It tells of the lives of ordinary people in the 19th century — what they ate, what was important to them — the simple things. The anthology was written by Nikolai Morokhin, a journalist, teacher, researcher of folklore and ethnography of the Nizhny Novgorod Volga region. It was released in 2020, with a print run of 1000 copies.
Belyana is the name of a huge wooden flatboat with a hull about 100 meters long and 25 meters wide. Belyana could lift up to 10 thousand tons of cargo — timber, birchbark, hessian fabrics, resin, tar — everything the Volga forests are rich in. The ship could accommodate a crew of 50-70 people. They were built of unpainted white wood in the mid-19th century.
Nikolay Inkin is a contemporary Russian writer, local historian, and author of historical detectives. He writes under the alias Nikolay Svechin. His creative career began in 2001. His stories are fascinating, with a rich language, an abundance of historical facts and famous personalities, and a deep knowledge of the history of his native country. The protagonist of Svechin’s books is a Nizhny Novgorod local, and action in his first books also takes place is Nizhny Novgorod.
In total, he wrote more than 30 books featuring the Nizhny Novgorod detective Alexei Lykov, who unravels crimes, catches criminals and saves the Russian tsar from an assassination attempt at the turn of the 19th-20th centuries. "Zaveshchanie Avvakuma" ("Habakkuk’s Testament"), his first novel about the adventures of Alexei Lykov, was published in 2005. The action takes place at the Nizhny Novgorod Fair in the summer of 1879. Alexei Lykov is a completely fictional character. He portrays a particular type of courageous people, capable of action.
